seelan's blog

Video For Change Approaches and Impact: Inputs from Yogyakarta

Earlier this month at our EngageMedia office in Yogyakarta, Indonesia we hosted a consultation session with organisations that are using video as an approach to create or support social change. This consultation is the first in a series we have planned to gather feedback on our draft Video for Change Impact toolkit (read more about this project here).

Calling all Video for Change practitioners: Please help inform our Impact toolkit!

Over the past 18 months the video4change network has been working on a toolkit to help Video for Change practitioners design for and evaluate impact. We’ve been blogging about this research here. We are now at a stage where we’d really like some inputs from other people working on Video for Change initiatives. Please help us out by sharing your experience of Video for Change and impact by filling in this short survey.

Why WITNESS and Other Nonprofits Are Adopting the Serious Business of Monitoring and Evaluation

By Sara Federlein Last month, The New York Times “reviewed” the still-in-the-works Participant Media Index designed to measure the impact and engagement of social issue documentaries. Anyone in the nonprofit world knows that “impact” and “engagement” are the buzzwords du jour. But more than a passing fad, impact evaluation is serious business — one that many of us in the social change realm grapple with every day. This has not always been the case in the 18 years I’ve worked in the sector. Funders have increasingly driven the trend, asking grantees to not just monitor our progress, but also develop innovative ways to quantify that progress and share our learnings more broadly. In this way the nonprofit world is catching up with the fields of medicine, psychology and education — all of which have embraced “evidence-based practice” over the past two decades.

Video4Change Indonesia Gathering: Interviews

A video featuring interviews with the participants of the first Video4Change gathering in Yogyakarta, Indonesia. The young and productive video-makers were keen share their experiences on how to measure the impact of their work.  

Video4Change Indonesia Gathering: Evaluation

Since our recent Video4Change gathering was the first of its kind in Indonesia, we made some observations and received feedback on design of the gathering. We gathered video makers from different backgrounds with varying level of expertise. This became a plus point for us because there provided diverse perspective to the discussions. But it also posed a challenge, however, as they had different level of understanding and awareness about video its use in advocacy. So, instead of going deep into discussion about impact, we had to start with an open forum to ensure everyone understood basic concepts. Our recommendation for other such gatherings would be to start with basic discussions about video, advocacy and impact at the very beginning so everyone is familiar with the concepts and terminology.


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