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Calling all Video for Change practitioners: Please help inform our Impact toolkit!

Graphic by Small World NewsOver the past 18 months the video4change network has been working on a toolkit to help Video for Change practitioners design for and evaluate impact. We’ve been blogging about this research here.

We are now at a stage where we’d really like some inputs from other people working on Video for Change initiatives. Please help us out by sharing your experience of Video for Change and impact by filling in this short

We define Video for Change as: “the use of video to support social movements, document human rights violations, raise awareness on social issues, and influence social change.”

Our Video for Change Impact Guide draft currently integrates four ethical principles into its design. These are:

  • Power Analysis: This is about analysing and challenging existing power imbalances.
  • Participation and Inclusion: This is about considering how your initiative can include and develop the capacities of marginalised and under-represented actors and communities.
  • Accountability: This is about taking steps to ensure your initiative is accountable to the communities, groups or actors it is seeking to support.
  • Risk Mitigation: This is about having a clear plan for identifying and addressing risks.
We are now inviting individuals and organisations to complete our short Video for Change Impact survey so that we can understand if you already have processes and methods for designing for and measuring impact and if the above ethical principles are valued by you. This survey should not take more than 10 minutes to complete. We’ll keep the survey open until 31 October 2014.

We are also inviting survey respondents to stay in touch if they want to be updated on our guide or if they want to become testing partners.

Your inputs would be greatly appreciated!

Thanks so much!

Tanya Notley, Cheekay Cinco and Andrew Lowenthal

[Feel free to get in touch to find out more about the Video for Change Impact project by contacting EngageMedia]


Nowadays, the digital technology is inevitable. In the middle of this social paradox, media can be used as the developer of both ignorance or concern. The 4 ethical principles are powerful to set the basic of media use especially video. I believe the concern and sense are the main components to expose issues then sharpened by the skill. It still can be the other way but stories would be stronger when values such as empathy, concern and sense at front.
So many issues are important to expose but the confusion on how to start is commonly found in the field. I believe the skill can be improved and change always need more agents to keep it alive and grow. Not only that,.we ate living on the "online world and cloud sharing" so why don't we use it and expand our movement. The heroes are there and it is our opportunity to bring more inspirations throughout video and other creative medias.

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