Introduction

Welcome to the Video for Change Impact Cookbook, a toolkit on how to design and strategise for impact in your Video for Change initiative.

Film and video have long been tools for change, in the past decade however, there has been an explosion in their use as access to cameras and new distribution platforms has expanded. This kit is a Video for Change guide to using those tools, focussing on short form videos–those with low budgets–and emphasising the process as much as the product of your work.

Video for Change refers to ‘the use of video as an approach to support social movements, document rights violations, raise awareness, and share new knowledge on social or environmental issues, or to otherwise contribute to social change.’ Video for Change is also an umbrella term that includes a diverse range of video-making styles and approaches which you’ll find documented in the Cookbook.

What’s unique about Video for Change is its focus on the engagement and participation of the effected communities in the process; this can be in the research and planning, capacity building, production, distribution, outreach or evaluation stage, or even all of the above. It’s this engagement that differentiates it from traditional journalism or feature documentary approaches.

The Video4Change Network is a consortium of 14 organisations using video as tool to promote social change. The Network organises events, creates and distributes training materials, and documents and shares developments in the field. Throughout the toolkit you’ll find tips and tricks from members of the Network.

The Cookbook is produced by EngageMedia in partnership with the Video4Change Network. It builds on a collaborative action research project conducted with the School of Humanities and Communication Arts at the Western Sydney University, and MIT's Open Documentary Lab. A full list of credits can be found here.

 

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